If you don’t yet realize the potential of internal links, or if you don’t realize their full potential, then you’re certainly on the right page. Here, we’ll let you know the benefits of investing your time into internal linking strategies, as well as the 5 SEO tactics that can help you maximise internal links. If you’re not yet using internal links to their full potential, here are the 5 SEO tips.
When you add internal links to your page, it gives people the opportunity to visit other pages on your site too, thus improving your engagement metrics. That’s when you know that your internal links are working when you improve on the engagement. But, if you’re just adding links for SEO value, and there’s no engagement change, are you actually adding value? No! So, you certainly want to go for engagement. That’s because if people aren’t clicking on your links, they don’t count. Measure what people are clicking and what they might actually click and pass more weight through those links.
Link to only extremely relevant pages
You must, and for sure, link to only topically relevant pages. Look for pages on your site that are very topically related, and interlink them appropriately so that you can get the right rankings boost to the right pages. Links that are more topically relevant pass more value, and less topically relevant links pass less value. You can also look at your engagement metrics to see which links are topically relevant, because people generally don’t link to less topically relevant links.
Add context around your links
Simply adding links isn’t enough; there must be context added to your links. Simply adding a link without any relevant content may have it ignored. But, if you add text, image, or context around the link, it will draw people’s attention and give some relevant signals to Google, so that it is more likely to pass value.
Make every link unique
Link ratio – Have you ever thought about it? What should your ratio be? Should you use exact match or partial match anchor text? It’s too complicated! So, rather than getting involved in all of that, what we can advice is to simply make every link unique. Keep it natural, use natural words, and avoid exact match anchor text completely.
Trim low value links
Every page has a certain amount of page rank. Including lots of links diminishes the value that Google is able to pass through each link. It becomes diluted. You must thus stick to the links that can only bring value; and eliminate low value links, those that are not engaging and not relevant. There’s after all no point to include them on your page, if they aren’t being helpful.
So, here are the five SEO tips that can help get you the most power out of your internal linking. And for more, you can always hire the best SEO services in India to help you.