eCommerce is nothing new today. Little children or the aged, everyone is well aware of eCommerce, its benefits, its ease, and its steady growth year after year. More and more eCommerce sites are coming up, and older ones are only strengthening their ties with their customers. How eCommerce has been growing can be proved with the fact that more than $22 trillion has been spent on online shopping in 2016! And, this number is only predicted to grow to $27 trillion by 2020! With no slowing down in this field, if you need any help for your eCommerce store, you can count on the most professional Magento Website Development Company in India to provide you with the best assistance.
Fads come and go, but trends stay longer. Fads may be ignored, but to be successful, you must never ignore the trends. Speaking about eCommerce, trends come up with how customers shop, what they buy, and how they react to new technologies. What you shouldn’t miss out on your eCommerce site are these four simple yet important trends.
If you make your customers feel valued, they are going to come after you even more. With the market being so competitive, if you give your customers exactly what they want, you stand a better chance to make transactions. Create direct-to-customer experiences by taking advantage of the innumerous amount of data you can grab. Collect maximum data through various phases of your buyers’ journeys and predict their further behaviours. Tailor online experiences according to every individual visiting your store. With the right amount of data, you can show the most appropriate content, products and ads to the right people at the right time across the globe. Start offering personalized deals on the products that customers are likely to buy. Personalization is the best way you can be differentiated from your competitors. And remember, a happy customer is going to spread a positive word-of-mouth.
Free shipping and faster delivery
What has made the leading eCommerce names the best in the industry? It is the quality service they provide, added by procedures like faster delivery and free shipping. Delivery and returns have been the pain points of online shopping, and you can help your customers out of this. Online retailers have come up with two day and even same day deliveries to assist their customers. In fact, around 30% of customers are willing to pay extra for same day deliveries. Moreover, free shipping prompts around 60% of shoppers to add more items to their carts. So, make sure you provide your customers with these benefits too.
You would say you have heard this a million times before and there is nothing new about it. True, but this doesn’t mean this trend isn’t to be considered. Customers are using their smartphones more than veer today, and will only increase doing so in 2017. However, the sad part is that only 14% of companies are cashing in on using mobile platform to engage with their customers. If you are one of them, it’s time you start investing in it! Mobile traffic is overtaking desktop today, and there is tremendous growth in mobile transactions every year. So, make sure to optimize for mobile and make the experience as smooth as possible for the customers.
Social media has changed everything about being online, and this is just what you can use in your online marketing strategies. Social commerce represents a huge portion of revenue generated by eCommerce. In fact, social commerce revenue has grown from a mere $5 billion to $ 30 billion from 2011 to 2015! Why, you may wonder. This is because emotionally connected brands have more loyal customers resulting in greater revenues.
eCommerce is a crucial and increasing challenging field. Therefore, it becomes important to choose the right strategy and tools compatible with the present ways of doing business. Using the above mentioned strategies are sure to enhance your in-store and online growth.