With the internet becoming such an addictive source for all, leave alone big enterprises, but small business owners are also building a website to have their business spread online. But, with the enormous competition around, and the need of variation, it is becoming stressful for business owners to build a unique and diverse website to attract customers. This is why many business owners are approaching professional Website development services in India to build an effective and impactful website, which in turn can build a grand public image of their brand.
When you are planning to invest your time, money, and efforts into having a website constructed for your business, you need to realize the various factors that are important to be present on your site to help your business grow. Although a professional Web development company knows its job very well, as a business owner, you must know the requirements of a Web design too. Here are the factors that contribute to the success of an online business.
Gaining user attention
It takes only 3-5 seconds for a user to form an opinion about your business by looking at your website. And, to have your audience build a positive opinion about you, you need to have your visitors attracted in the first few seconds of their landing on your site. You can do this by making your site lively with smart colour themes, interesting photos and infographics, readable and attractive font style, uncluttered pages, and an effective navigation.
Mobile-friendliness and responsiveness
Almost 80% of traffic coming to a website comes from users accessing their mobile phones. This makes mobile-friendliness and responsiveness two of the most important features of an effective website design. You need to target various mobile devices like smartphones, iPhones, iPads, and tablets. With the quality to adjust its contents as per the screen size and platform the users are using, your website can definitely benefit from online business.
Any business wants conversions to happen on their site. Without making sales, revenues won’t come in. You can encourage your visitors to engage with your business by incorporating effective and attractive call-to-actions like signing up for a newsletter, making a purchase, or filling out a form. You need an effective strategy here to design compelling call-to-action buttons that prompt users to engage with your site further.
What effect will you see on your business after creating an effective website?
An effective website design will bring in lots of positive results for your business like increasing the ranking of your site in SERPs, increasing the visibility of your website’s landing pages, more user engagement on your site, improved conversion rates, and reduced bounce rates.
Are you not seeing these results on your website yet? Then, its time you hire expert Website development services in India and have your website updated as pert he latest trends and requirements of the market! After all, 48% of visitors quote that a website’s design is the first thing that speaks for the brand’s authenticity; and 38% of visitors abstain from engaging with a website having an unattractive design. And, you definitely don’t want to miss out on any percentage of your audience only because you have an ineffective website design, do you?