A website is a basic for every business today, no matter how big or small, no matter whether it is local or international. People have gone online for almost everything now, thanks to the Corona virus pandemic. But, just having a website is not enough. It needs to be appropriate and engaging. And for that, you need some very basic design elements incorporated into the design. There’s a lot that needs to be decided upon such as the layout, the text, the fonts, the style, and the platforms that it needs to be built on.
While every element of a website is important, the first thing that needs to be decided is the platform on which it needs to be built. This will help you know all that you can work upon, and the restrictions that you may have. There are a number of platforms that you can choose from, such as WordPress, Joomla, Drupal, PHP, etc. Each platform has its own pros and cons, and its own plugins, which you should be able to understand, and then decide upon the perfect platform for you. Or, you could take help from professional web development services in India to help you decide.
The layout of a website is very important to be decided beforehand. The layout that you decide for a page should be carried forward to every page on a website to keep similarity and regularity. Also, make sure that you incorporate hierarchy, which means that the most important content should always go above the fold, so that the users know what they expect on the page, while also prompting them to scroll below to read further about the topic.
The navigation bar is a very important part of every website, which decides on how users move around on a site. You should keep your navigation bar attractive yet simple to use. It should be easy for the users to navigate through so that they can reach where they wish to easily and quickly, without getting confused. But, along with keeping it simple, it should also include every important aspect of your business. You can also make use of the footer is you have too many options that can’t fit into your main navigation bar without making it too spacious or complicated.
The fonts you use are important for the appearance of a website too. There are multiple options of fonts available for you to choose from. Some are really simple like those you see on newspapers, others look strictly professionals that can be used for proficient business, while there are others that are really fancy that can be used for websites that are related to kids’ stuff, comic, or other casual informal stuff. You need to choose your fonts wisely because these fonts can create texture and hierarchy, and can enhance or degrade the design of your site. Also, you must limit the usage of different font styles, colours, and sizes. You can use only one or two, or a maximum of three different styles, colours, and sizes.
Whether you pay attention to it or not, but the white space on a website does create a huge difference. Too much white space can make a website look bleak. Similarly, too less white space can create a mess and a feeling of congestion. You thus need only the right amount of white space on your pages which separates each different piece of text or image, giving enough space to breathe and stand out, without making it too drab.
Call To Action
Calls to action are vital elements that tell your visitors what you expect them to do. You need to create at least one call to action per page to tell your audience whether you want them to subscribe, fill a form, purchase, or anything else. Whatever it may be, keep the call to action attractive, bold, and absolutely clear and simple to understand.
So, it’s time to start designing! Get your choices and preferences together, and let’s get started with designing your website!