Online retailer Flipkart is all set to provide an online marketing platform to handloom weavers in the country. The Ministry of Textiles on Monday signed an MoU with Flipkart to provide online marketing platform to handloom weavers – an endeavour to boost the handloom sector, empower weavers and boost manufacturing in the country.
Through this exclusive agreement, Flipkart will provide weavers in India online marketing platform, infrastructural support in data analytics and customer acquisition to help them get remunerative prices for their products and scale up their business, the press release said.
Flipkart will provide online marketplace for sale of the products of the weavers/master craftsmen/national awardees/state level awardees and the others as advised by Development Commissioner for Handlooms.
“This kind of a coordinated effort has been planned and executed for the first time with Flipkart for handloom weavers which will bridge the missing linkages of market intelligence, market access and logistics and help the Indian weavers in getting remunerative prices for their products,” the release added.
According to the statement, “Flipkart aims to help weavers make optimal use of the available data to guide entrepreneurs and artisans on areas such as deciding on the right selling price, payment automation, proper packaging, transportation, brand building etc.”
Commenting on the same, Minister of State (Independent Charge) Textiles Santosh Kumar Gangwar said, “The focus of this association should be to help weavers and weaver entrepreneurs to produce products in tune with the buyer requirements and grow significantly so that they may become manufacturers not only at a local but also at a national level.”
Earlier this month, Flipkart signed an MoU with the Ministry of Labour and Employment’s Directorate General of Employment & Training ( DGET), aiming to train at least 5,000 students by December. Flipkart joined hands with the government to train people from semiurban and rural areas and possibly employ them at the company or its business partners.