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How To Diagnose Marketing Strategy Issues Through Analytics?


Digital marketing is no doubt very complicated, and marketers are always trying their best to provide the right content to the right people at the right time. However, this is not as easy as it may seem. With an enormous amount of data that they need to keep up with, it becomes even more difficult to plan up a perfect digital marketing strategy. Marketers need to keep up with the latest updates in order to improve on their campaigns. So, how can one analyze where the current campaigns must be tweaked and improved upon to better serve the audience? One of the major reasons why you may want to alter your marketing strategy would be lesser amount of traffic coming in or decreasing number of leads. Let us take a look at two main areas where you need to focus upon in order to implement the best possible changes to your campaigns and better solve your pain points. However, remember that any changes you make should be tailored to your industry and specifically to the needs of your audience.

Content promotion

Assess your content creation and promotion plan to make sure you are getting the most out of it. Whether it is email, social media, or anything else, you must analyze the success of all your promotion channels and how they are performing to promote your existing content. However, you need to make sure that you assess your content promotion channels through the eyes of your ideal customers, considering how they use those channels in their everyday life. Start by checking the conversion rate by channel source so that you can recognize the channels that are not capturing the ideal audience for your business any more. This will also help you know the potential content topics that are no longer resonating. Understanding all of this will help you decide on how you need to promote your content and on which promotional channels.

Search Engine Optimization

Check for the issues on the SERPs that your site is showing up on. Track the keywords that your website pages are ranking for and see whether your site is showing up on the first page. If not, you can be sure that people are less likely to visit your website from organic search. 75% of users don’t even scroll to the second page of SERPs! This makes it very important for you to put in efforts so that you show up on the first page. And for this, you need to optimize your content for the important keywords so that you potentially rank higher for those search queries. Also, you must check for any technical SEO issues on your site that may be hurting your search rankings. These include duplicate content, duplicate page titles, duplicate descriptions, and 404 errors. Identifying all these errors will help you determine whether your site is reaching your target audience or not, as such duplicate content is not ranked by Google; it is in fact penalized.

Look at these two main areas of focus to identify a path for improvement, however, even after looking at these analytics, if you have difficulty in deciding on how to move ahead, you must get in touch with a professional SEO company in India who can help you use your data to identify the issues and decide upon how to solve them.


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