Pay per click (PPC) is a great form of search engine marketing that provides instant results. PPC is a paid search marketing process for gaining traffic by purchasing ads on search engines. As the term itself suggests, for every click a payment is made based on the bid amount that your site has put on a particular keyword. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing. PPC Advertising is one of the most sure-success methods in recent times. PPC offers advertisers easy traffic without much ado.
Another term used in online advertising and marketing related to web traffic, or search engine marketing is Cost per impression (CPI), or Cost per thousand impression (CPM). It refers to the cost of internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s). This is done with the help of banner ads and display ads, that direct traffic to a landing page or the website itself.
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.
In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click which will then send them to a shopping cart or checkout area.
At Jain Technosoft, we implement PPC / CPC / CPM campaigns to make your site visible at the top of sponsored listings on major search engines like Google, Yahoo, Bing and MSN. If you have a brand new site and want to tell visitors about it, pay per click is the best way for you to do it. We offer cost-effective, result-oriented PPC solutions for clients. Applying our experience in PPC trends and search algorithms, we help you drive quality traffic to your website.
We constantly keep studying a site to find out how the site is faring in the sponsored listings. In the case that we find that a particular keyword is not doing well for you, we replace it with another appropriate keyword. All fields have competition and a great deal of your competition may be really stiff so we always keep ourselves updated about the latest trends to keep your site one step ahead of your competitors.
Why choose us for your PPC campaign?
- We blend the best of technology, creativity and people to achieve a maximum return for our clients.
- Our clear understanding about your requirement lets us optimize your campaigns and adapt a perfect campaign strategy to shoot your sales to an unimaginable height.
- Our market research involves clear understanding of your business, its needs, and its competitors.
- Our holistic approach to PPC management works to boost every aspect of your PPC marketing.
- By utilizing our tried and tested PPC optimization techniques we can revamp less-performing PPC campaigns.
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