Keywords are a vital part of an SEO campaign, and you have to get them right. With the wrong or inappropriate set of keywords, you won’t be shown up where you want to be seen. So, here are a few things you must consider while choosing your
Read more →
There was once a time when Google relied heavily on keywords for ranking websites in the SERPs. Before the launch of Google’s Penguin algorithm in April 2012, websites could easily rank higher if they used the right keywords strategically within the content as well as in the
Read more →
You might think that the terms ‘query’ and ‘keyword’ mean the same thing. But, there is a slight difference between the two. If you are a search professional, you need to know the difference between the two terms so that you can target audiences better and bring
Read more →
Many search engines ignore a number of common words that usually control other words but carry no meaning themselves like adverbs, conjunctions, prepositions and forms of “be”. They do so in order to speed up the search results or to save disk space. Google doesn’t completely ignore
Read more →
With the resurgence of long-tail keywords, the focus on keyword-based Search Engine Optimization (SEO) is gradually dying out. There was a time when Google collected data about a site solely based on the keywords which were present on the pages and the links. Companies also measured their
Read more →