Millions of businesses are using social media platforms to promote their brands, and are also benefitting from them. Every day, there are hundreds and thousands of businesses who are finding new ways to use social media platforms and tools for engaging customers and improving customer service. Some
Read more →
Search Engine Optimization or SEO is a process that is applicable all over a site – whether it is the Web pages, back end coding, off-site points of interest, or anything else. Here in this blog, we will talk about how to have a well-optimized homepage. You
Read more →
On 19th February 2016, Google had undergone a desktop ad layout change, where it had announced that its search pages will no longer show text ads in the right sidebar. Instead, the right rail now shows product listing ad blocks and Knowledge Panels on relevant queries. Also,
Read more →
On February 2016, Moz Pro announced some new features that can help you get a lot of value out of your keyword rankings reports. There is a lot that you can analyze now – your campaign’s full rankings history, better segment to your rankings data, specific date
Read more →
People generally set up a business on a small scale first. Slowly and gradually they expand their business to a bigger one. But, this only happens when the small scale business sees success. In this competitive world, it is difficult to set up a business and find
Read more →
The terms AdWords and AdSense are often confused with one another. Although they are both used in similar fashion but, there is a significant difference between the two. If you want to benefit from online marketing on Google, you need to understand this difference. You must also
Read more →
Google has recently released the full edition of its Search Quality Raters Guidelines, which is a 160 page guide that instructs those who are paid to evaluate the quality of search results returned by Google. This guide tells what Google finds valuable and what it would not
Read more →
Choosing the right keywords for your pages is one of the very important strategy for SEO. You must find out which are the most beneficial keywords you must use on your site. Once you have made a list of all of them, you need to decide how
Read more →
There is lots of confusion regarding URL structures of a website. People are generally confused regarding things like whether they should have longer of shorter URLs, whether the URL should contain keywords or not, etc. so that the URLs are SEO friendly. We are here to clear
Read more →
If you have been successful at creating an online community, you have already achieved quite a lot to help your business grow. You must be wondering how. It is the members of your community who can help your growth. Thus, it is important that you keep your
Read more →