There are a myriad of digital marketing tools available, each serving its own distinctive purpose. You may use such tools to work online with peers, track your projects, schedule your social media posts, or anything else; but these tools are certainly needed at some point or the
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When things struck us bad during the COVID-19 pandemic, and when border lines were sealed; when everything was distanced, and when only necessities were important, who were the ones who helped us survive? Undoubtedly, it was our local vendors who made life easier for us by helping
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Have you ever used the disavow tool? Not yet! Are you too scared to use it? Do you think using it could be a dangerous move? You aren’t alone. There are many who fear using this tool at all. But, if Google has come up with it,
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Page speed is one of the most effective factors that can affect user engagement and ranking on SERPs. As you have the fastest page loading speed, users will be satisfied and content, and their behavior will help you earn the best possible rankings (obviously, you also need
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The SEO landscape is always changing. Just when you think you have mastered what Google wants to see, things have already changed to Google liking something else! Digital marketers are used to this changing environment, which is why every company relies on a digital marketing company in
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One of the biggest challenges in the field of SEO is measuring the impact of one’s efforts. You need to know what matters most and what doesn’t. However, you also need to understand here is that what matters today may not necessarily matter tomorrow. This is because
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You are putting in all the possible efforts to improve the SEO for your local business. But, how many of those techniques are leveraging Google Business Profile (GBP) to attract the most possible walk-ins? To get the best out of it, you either need to hire professional digital
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Domain Authority has been around for 8 years now, and has become a very popular SEO metric today. Being updated every now and then for the best SEO results, the latest DA update is the Domain Authority 2.0. This blog uncovers how this new DA metric is
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Domain Authority, or DA in short, is an incredibly well-known metric throughout the SEO industry that predicts how well a domain ranks in Google. However, DA is not a ranking factor, nor does Google use it in its algorithm. It simply only predicts rankings, and this is
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Search Engine Optimization and Conversion Rate Optimization are two very important aspects of digital marketing. With both being important, it is vital that they both go hand in hand. Any changes made to SEO should not affect CRO, and vice versa, because if they do, the results
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