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PPC Practices That Actually Do Not Work

ppc-services

The digital marketing industry is ever-changing. What might be the best methodology last year might not be the same this year. So, as digital marketers, you need to be well aware of what is happening in your industry. You need to be flexible to any and every kind

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Steps For A Perfectly Designed Website

website-designing-steps

  “First impression is the last impression.” This is true for websites too. You need to build such a website that creates a lasting impression on the visitors. A website should be such that it immediately attracts the attention of the visitors and compels them to stay

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How Does Google Find Out If A Link Is General Or Paid?

paid-links-penalty

  Google is one of the most used search engine by users, which covers around 65% of search results on the web. Every website wants to rank higher on Google and is taking different measures to achieve it. If you are standing at a rank from 1

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Guidelines For Optimizing Your FAQ Page

faq-page-design

A Frequently Asked Questions (FAQ) page is a place where the business answers basic questions that visitors may have about their services. The main purpose of a FAQ page is to clear up the confusion visitors may be having. So, it is important to analyze what questions

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Google Warns Against Repeated Violation Of Webmaster Guidelines

webmaster-guidelines-violation

Google has set certain Webmaster Guidelines for websites to follow. But, it has seen many webmasters violating these rules. In order to give the users a high quality search experience, Google takes actions – both automated as well as manual – against sites that violate these guidelines.

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Common WordPress Mistakes You Must Avoid

wordpress-mistakes

WordPress is a great platform to build a website. The use of this platform is rapidly growing and there are over 75 million websites that run on this CMS. For every first time WordPress user, there are many common mistakes that might take place. We have compiled

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How Do Responsive Websites Differ From Mobile-Friendly Websites?

responsive-website-design

There is a misconception that a responsive website and a mobile-friendly website mean one and the same thing. For a layman, it might mean the same but, for designers, developers and webmasters, there is a great difference. Let us have a look. Responsive Website A responsive website

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How Does Google Consider Social Media Signals For Ranking?

social-media-effects-seo

How important are social signals for Search Engine Optimization? Google in 2010 had said that social signals are considered for ranking. But, in 2014, Google contradicted its own statement by saying that social signals are not an active factor for ranking. Whether social signals play an important

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How To Check The Effectiveness Of Digital Marketing

digital-marketing

The best advice for business owners is that they adapt to the current market trend. Although you might be having a great clientele, although they may be very loyal to you, although they value your traditional old ways but, you still need to transform your methods. As

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Pinterest Is Different From Other Social Media Platforms

pinterest-marketing

Pinterest is a type of social media platform because it helps users connect with brands as well as with each other. But, it just isn’t like other popular platforms like Facebook and Twitter. Let us see why and how Pinterest is completely unique and differs from Twitter

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