We all know the importance of social media marketing by now. Almost every big and small business is opting for this strategy to market itself. But, social media consumes lots of time and many business owners don’t have that much time to invest. This is why they
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Facebook had changed the way people looked at online connectivity in the year 2004, and since then it has become the biggest social networking platform. Also, Facebook advertising has become a great social advertising channel to drive user awareness and engagement. With the improvements it has made
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How important are reviews for a business? Have you ever thought over this? We’ll tell you. Almost 90% of customers read reviews before deciding to visit a business. 88% of customers highly trust online reviews. 72% of customers will take a step forward only after they read
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Everything is going global today. A majority of businesses are striving to make a global presence, for which they are working hard to gain visibility on SERPs. But, with thousands of businesses in every field and every business competing with another, is it going to be easy
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On April 21, 2015, Google released a mobile-friendly ranking algorithm to give a boost to mobile-friendly pages in SERPs. This Mobilegeddon was an effort to make the Web more accessible to users by supporting mobile-friendly sites in mobile SERPs. Deciding whether a page is mobile-friendly or not
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We all know how blogging has lots of benefits. It helps you produce new content on your website; it lets Google and other search engines notice you; and thus, helps in gaining better ranks in SERPs. But, how beneficial is blogging for an eCommerce store? If you
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Branding strategies do not involve only getting your brand noticed; it involves a lot more. You need to build trust and develop brand awareness too. One way you can achieve this is by selling space on your Webpage for ads. As was the case earlier when placing
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Google considers many factors while deciding upon whether a blog is relevant to a particular search query or not, and how it should rank in SERPs. First of all, it checks for the relevancy of your content. It then checks for any authoritative links that connect to
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SEO has been around for a long time, ever since search engines have become popular. With time, it has been constantly evolving and the complexity of the search algorithms is only increasing. SEO has changed significantly since its origin and will continue to change even more in
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Google is crawling your site regularly and quickly indexes new pages on your site. You know this and in order to have the best SEO, you have put up a strong keyword strategy, you have included all your main keywords across all the pages on your site,
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