A few years ago, when Google was just founded, say around 15 to 20 years back, one of the greatest challenges for businesses to be found by new customers was to have a bigger banner, magazine or newspaper ad. However, today it is a completely different outlook.
Read more →
The only one thing that SEO sticks to is change. SEO is constantly changing every day, and in fact Google has reported that the search algorithm changes around 500 to 600 times every year! However, this big number consists of very tiny tweaks, which are not even
Read more →
When you have something that your competitors don’t have yet, you have the competitive advantage. But, what is meant by ‘sustainable competitive advantage’? We all know how every industry is facing great competition. Every business is looking for visibility, greater sales and better profits. Everybody wants to
Read more →
People are slowly and gradually shifting to voice searches in the recent times. The reason why voice search has become so popular is because our lives have become so increasingly busy that we are always finding hands-free and quicker ways to do things. While voice search has
Read more →
SEO was earlier restricted to on-page optimization, creating relevant high-quality content and building backlinks. But today, it is becoming more comprehensive and broad, which goes beyond these elements. Today’s SEO practices include brand building and influencing search queries to the most. Targeting a whole lot of keywords
Read more →
Your SEO strategy is constant and in place. You also invest enough time and effort into your online presence. Agreed. But, does that mean that your rankings are gradually going to increase with no disturbances? Not really! It isn’t always true that you will see an increase
Read more →
When you have quality inbound links from authoritative sites, you have a higher ranking on SERPs than otherwise, which result in higher visibility and thus, larger amount of traffic on your site. In short, you can build domain authority if you have more relevant links on your
Read more →
Every company, whether big or small, has its own set goals, and so do you. But, are you able to achieve them? Or rather, do you know how to achieve them? Do you know the tactics you need to implement in order to achieve those goals? It
Read more →
Your profile image is the face of your business and is one of the easiest and most important ways of making an impression on your prospective buyers. Images boost visibility, engagement and CTRs. Research has shown that posts with images are shared three times more than those
Read more →
Email marketing has been one of the oldest, simplest and most effective ways of reaching out to a great number of audiences. But, keeping the potential customers hooked on to a particular brand has been a challenge. However, if email campaigns are used in the most innovative
Read more →